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Rebranding V.League 1

Vietnam Professional Football Leagues

Category
Consulting
Year
2026
Partner
VPF
HTAd’s role
Consulting, Design, Key visual

A comprehensive rebranding of Vietnam’s professional football league system including V.League 1, V.League 2 and the National Cup, created to express a bold, modern and distinctly Vietnamese identity.

Guided by the new slogan “World Game, Our Festival”, the brand celebrates football as both a global sport and a national festival that unites communities, inspires pride and drives Vietnamese football forward.