Hữu Tín is a Vietnam-based boutique media agency specializing in sports and entertainment.
Our mission is to connect Vietnam and Asia with the global stage through premium content, strategic advisory, and hands-on media execution.
Operating from Vietnam, we believe in the growing potential of Asia and its ability to shape the future of global sports and entertainment.
By connecting rights holders, brands, and audiences across markets, we create meaningful partnerships and opportunities that bring Asian stories, content, and value to the world.
Founder/CEO
BA PHU is one of Vietnam’s recognized football commentators and sports media personalities, with more than 10 years of experience across sports media, content, and entertainment.
In 2023, he became the only Vietnamese producer selected by FIFA to work on the FIFA Women’s World Cup, marking a significant milestone in his international sports career.
Drawing on his extensive network across the sports and media industries, as well as his deep understanding of fan culture and content, Ba Phu founded HTAd with a vision to connect premium international sports and entertainment content with audiences in Vietnam and beyond. A key achievement in this regard was successfully negotiating the exclusive broadcasting rights for the J.LEAGUE in Vietnam.
Through HTAd, he supports corporations and rights holders in developing international partnerships, pursuing cross-border opportunities and providing end-to-end support from strategic planning to on-the-ground execution.